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We attended ABASTUR, the most important fair in the HORECA industry (Hotels, Restaurants, and Cafeterias), to stay informed about the latest trends in the sector. Here are some interesting insights we gathered:

  • 65% of Mexican consumers are looking for restaurants that offer vegetarian and vegan options.
  • 65% of international tourists are willing to pay more for a sustainable travel experience.
  • 55% of international tourists seek destinations that offer activities related to nature and local culture.

Stay Up to Date

To stay informed in the HORECA industry, aligning with new trends and consumer preferences is essential. At OLA Branding, we offer expert advice, so your business can take advantage of these opportunities. Whether you’re looking to introduce sustainable travel experiences or meet the growing demand for restaurant-based options, we’re here to ensure your success at ABASTUR 2025. Contact us if you’d like to participate. Let’s collaborate to expand your reach, connect with key players, and position your brand in the Mexican market. Together, we’ll unlock new possibilities and achieve meaningful results for your business!

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