Participating in international fairs and exhibitions represents an excellent opportunity for companies and entrepreneurs looking to expand their presence in the global market. According to Events in America, approximately 78% of attendees have purchasing power, and 93% plan to attend again, highlighting the potential to build lasting business relationships. Mexico, with its dynamic economy and strategic location, has established itself as a popular destination for these events. That’s why today we bring you a Manual to get ready for events and fairs this year.
In this article, we offer you the best practices and tips to prepare adequately and make the most of your participation, ensuring that every investment of time and resources translates into significant results for your business. Ready? Let’s get started!
1. Research and Selection of the Fair
The first step is to research and select the right fair for your business. Various platforms and associations in Mexico can help you find the ideal event. Some of the most prominent fairs include the Expo of the National Association of Supermarkets and Department Stores (ANTAD) & Alimentaria, Expo Pack, and Expo Manufactura.
2. Documentation and Logistics
Once you have selected the fair, make sure you have all the necessary documentation in order. This includes any special permits required to exhibit your products in Mexico. It is advisable to contact the Mexican embassy or consulate in your country to obtain updated information on entry requirements. Check the ProMexico Business Guide to learn about specific import and export requirements.
3. Stand Preparation
Your stand is your company’s presentation card, so it must be attractive and professional. Additionally, it is essential that the people attending the stand are well-informed about the products or services you offer, and they should possess empathy and charisma to interact effectively with potential buyers. Make sure you have enough promotional material, product samples, and informative brochures in Spanish and English. Consider hiring a stand designer to create a space that stands out in the crowd. You can also consult the National Chamber of the Transformation Industry (CANACINTRA), which offers resources and advice for stand preparation, such as at Expo-conecta.
4. Promotion and Networking
Before the event, promote your participation in the fair through your social media and newsletters. During the fair, actively interact with other exhibitors and visitors. Bring enough business cards and make sure to follow up post-event with key contacts you made. Use platforms like LinkedIn to connect with other participants and promote your attendance.
5. Cultural Adaptation
Understanding and respecting Mexican culture is crucial for establishing successful business relationships. Learn some local phrases and familiarize yourself with community customs. Visit the Mexico Business Guide for advice on business etiquette and local customs.
6. Evaluation and Follow-up
After the fair, evaluate the results obtained. How many new contacts did you make? How many potential sales did you generate? Use this information to improve your strategy for future fairs and exhibitions.
Participating in international fairs and exhibitions in Mexico can be a rewarding experience and a great opportunity to grow your business. With proper preparation and a proactive attitude, you will be well on your way to making the most of these events. Remember that at OLA Branding, we help you find the best practices to internationalize your business.
With this manual to get ready for events and fairs this year, you’ll rock on your next expos! Participating in international fairs and exhibitions represents an excellent opportunity for companies and entrepreneurs—don’t miss it!
Sources:
- 10 tips for participating in an expo. (n.d.). https://medical-expo.com.mx/blog/negocios/10-consejos-para-participar-en-una-expo
- How to prepare for your first expo. (n.d.). El Economista. https://www.eleconomista.com.mx/el-empresario/Como-debes-prepararte-para-tu-primera-expo-20160614-0167.html
- Events in America. (n.d.). https://eventsinamerica.com/events/nevada/las-vegas/2024/top-trade-shows#google_vignette
- Industry, M. (s. f.). Pro Mexico Industry | Mexico has received 42 new companies in 2023 due to nearshoring: Market Analysis. Invest In Mexico. https://www.promexicoindustry.com/en/article/mexico-has-received-42-new-companies-in-2023-due-to-nearshoring-market-analysis