Content marketing has become an essential strategy for Foreign SMEs Mexico. The country offers a growing digital ecosystem, with 103.7 million active social media users, making it an ideal platform for the promotion and expansion of products and services (Cocktail Marketing). Creating content, whether in the form of blogs, videos, or social media posts, allows SMEs to connect with local audiences effectively. Read this article and get to know the best way to scale in marketing.
Increased Sales and Conversions
According to recent studies, companies that implement content marketing strategies are six times more likely to generate conversions than those that do not. This approach is especially useful in Mexico, where 80% of SMEs that have digitized their processes report increased sales and improved customer experience. The key is to leverage the most popular platforms like Facebook and YouTube, which dominate Mexico’s digital landscape.
Aligning Content with the Customer Journey
A crucial point for SMEs is to develop content aligned with each stage of the customer journey. Sixty-one percent of marketing professionals believe that the biggest challenge is creating relevant content for each phase of the buying process. This approach helps build stronger, more personalized relationships with consumers, increasing brand trust and loyalty.
The Rise of Video Content and Social Commerce in Mexico’s Digital Landscape
Video content is one of the most important investments, with 69% of companies planning to increase their investment in this type of content in 2024. Additionally, the combination of social media and e-commerce is booming in Mexico, where 21.1% of online purchases are already made through platforms like Mercado Libre and Amazon.
In summary, content marketing offers foreign SMEs an invaluable opportunity to compete in the Mexican market, as long as they tailor their strategy to local preferences and use the right digital platforms. Taking advantage of this trend could be the key to their success in Mexico. Now you know the best way to scale in marketing! Put this knowledge to use. Remember, OLA Branding is your best ally in marketing and international business.
Sources:
- Cocktail Marketing. (2024). Digital Marketing Statistics 2023-2024. https://cocktailmarketing.com.mx/estadisticas-marketing-digital/
- Content Marketing Institute. (2024). Content Marketing: Statistics and Challenges.
- SEOwind, more than 1000 statics for content marketing 2024: https://seowind.io/es/content-marketing-statistics/
- PuroMarketing. (2024). Content Marketing: Data and Statistics that Prove Content is Still King. https://www.puromarketing.com/103/211267/marketing-contenidos-datos-estadisticas-dejaran-claro-contenido-sigue-siendo
- contpaqi 2024, Digitalization of SMEs. https://www.contpaqi.com/publicaciones/gestion-empresarial/mipymes-en-el-mercado-mexicano-estudio-de-digitalizacion-2024